Born with its back to the sea, unlike the other capitals of the country bathed by the Atlantic Ocean, João Pessoa was founded on August 5, 1585, by the Portuguese colonizers. Called the "Royal City of Our Lady of the Snows", its first buildings were on the banks of the Sanhauá River, a tributary of the Paraíba River, today known as Porto do Capim, in the Varadouro district.

In 1588, the city was renamed "Filipéia de Nossa Senhora das Neves", in honor of King Philip II, who at the time held the thrones of Spain and Portugal. In 1634, the capital of Paraíba was invaded by the Dutch, who named it Fredrikstad (Frederico's City) after the Prince of Orange, Frederico of Orange.

After the decline of New Holland and the departure of the Dutch, the city was renamed "Parahyba do Norte" in 1654. Its current name, "João Pessoa", is a tribute to the Paraíba politician João Pessoa Cavalcanti de Albuquerque, who was assassinated in 1930 in the city of Recife, when he was president of the state and was running for vice-president of the Republic on Getúlio Vargas' ticket.

In João Pessoa, tourists will find typical products such as handicrafts and lace pieces.

The city of João Pessoa has several monuments that help tell its story.

In João Pessoa, the crystal-clear sea remains welcoming in all seasons.

The capital of Paraíba is home to some of the most beautiful churches in Brazil.

Squares and parks are spaces for leisure and contact with nature.